The Cultivate Food, Ideas, and Music Festival brings a Chipotle twist to the more traditional food and music event. At each of these free festivals, we encourage people to think about food and food issues in an interactive and engaging environment – with a fun soundtrack and party in the background. We spoke with Scott Robinson, Manager of National Events at Chipotle, to give us the inside scoop on our most recent Cultivate Festival in Miami, Florida on November 12th. Keep reading to learn more.
Speaking with Scott, we learned that these events originated seven years ago while looking for a fun way to tell our story and interact with our customers. Though attendees visited this first festival for a slew of different reasons – to listen to their favorite band, see a celebrity chef in action, or just spend the day with their family – they were also given the opportunity to engage with our brand and learn more about who we are as a company.
Since that first event seven years ago, we’ve held fifteen festivals across the country, from San Francisco to Phoenix to Chicago. According to Scott, one of the most frequent things festival attendees take away from these events is Chipotle employees’ excitement and commitment to our mission of Food with Integrity. Every Cultivate Festival is staffed entirely by Chipotle volunteers – ranging from local restaurant crew to staff from our Denver and New York offices – and each bring their energy and passion to the event.
A lot of people come to Cultivate for a specific band or to see a celebrity chef or to do something with their kids or because they just love Chipotle, but they’re really surprised and happy to learn more about our core values.
– Scott Robinson, Manager of National Events at Chipotle
On average, 25,000 people attend each festival, where they have the chance to earn a free burrito by interacting with different Cultivate experiences and learning how Chipotle is changing the fast food industry. Our employees are there every step of the way to show attendees what our culture is all about, whether discussing Chipotle’s stance on GMOs or preparing and serving up fresh guac and chips.
Aside from other Cultivate experiences like spinning our 13 Characteristics prize wheel and hitting up the local artisan beer hall, attendees and employees alike also have the chance to see bands like Twenty One Pilots, Young the Giant, Capital Cities, and O.A.R., as well as world-renowned chefs such as Amanda Freitag, Richard Blais, and Andrew Zimmern. At Cultivate, there really is something for everyone.
Want to join this fun and collaborative team and start changing the way people think about and eat fast food? Apply today. Looking for more about our Cultivate Festivals? Check out additional photos and videos here.